Marketing Analytics

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In this lesson, you will learn about data types, measures of center, and the basics of statistical notation.

In this lesson, you will learn about measures of spread, shape, and outliers as associated with quantitative data. You will also get a first look at inferential statistics.

In this lesson, you will learn about the basic functionality for spreadsheet software, use cell referencing and menu shortcuts.

In this lesson, you will learn basic spreadsheet function: sort and filter data, use text and math functions, split columns and remove duplicates.

In this lesson, you will learn how to summarize data with aggregation and conditional functions. You will learn how to use pivot tables and lookup functions.

In this lesson you will build data visualizations for quantitative and categorical data; create pie, bar, line, scatter, histogram, and boxplot charts, and build professional presentations.

In this lesson you learn to evaluate the quality of data visualizations and build high quality visualizations, starting with the fundamentals of data dashboards.

In this lesson you learn to implement the best design practices, and to use the most appropriate chart for a particular situation.

This lesson teaches you how to build data visualizations in Tableau using data hierarchies, filters, groups, sets, and calculated fields, as well as create map-based data visualizations in Tableau.

In this lesson you learn how to build interactive Tableau dashboards and tell impactful stories using data.