Daniel Kob
Instructor
Search Engine Marketing (SEM)
Reinforce your brand’s online presence with targeted SEM campaigns. Gain skills in keyword research, ad creation, bid management, and analytics to increase search visibility and meet your marketing objectives.
- Course
- Beginner
- 7 hours
- Updated: Aug 18, 2025
Subscription · Monthly
- Cancel Anytime
- Unlimited access to hundreds of top-rated courses
- Hands-on projects with expert feedback
- Personalized career coaching and interview prep
- Program Certificates
Skills you'll learn
8 skills
- Search text ads
- Cost per click
- Google ads
- Search engine ad ranking
- A/B testing
Prerequisites
8 prerequisites
Prior to enrolling, you should have the following knowledge:
You will also need to be able to communicate fluently and professionally in written and spoken English.
Course Outline
- 6 lessons
- 1 project
Program Instructors
2 instructors
Unlike typical professors, our instructors come from Fortune 500 and Global 2000 companies and have demonstrated leadership and expertise in their professions:
Liana Gross Furini
Performance Marketing Manager
Daniel Kob
Instructor
Liana Gross Furini
Performance Marketing Manager
Subscription · Monthly
- Cancel Anytime
- Unlimited access to hundreds of top-rated courses
- Hands-on projects with expert feedback
- Personalized career coaching and interview prep
- Program Certificates